Email Marketing RulesHappy Holidays!
Wherever you are, whatever you celebrate, my family and I wish you all the best this holiday season. See you in the New Year, EmailGeeks!
3 Tailwinds Driving Focus on Building Direct Customer Relationships
It’s never been one marketing channel versus other channels, because it’s always been all marketing channels in coordination with each other—and, increasingly, all marketing channels in tight orchestration with each other. That said, three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and…
TimTalk Webcast: What Keeps Me Awake at Night about Generative AI
Generative AI has more upside than downside, but that doesn’t make the potential harms any less real. I join TimTalk host Tim Hughes to discuss some of the worries I wrote about in one of my MarketingProfs columns. Specifically, we talk about my worries that… GenAI will ultimately cost many people their…
Black Friday Week: 3 Key Email Marketing Insights
The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers: Seize the opportunity to get in front of eager buyers Expand your email audience…carefully Maximize…
4 Stakeholders Every Email Marketing Program Has & What They Want
Email marketing is as powerful as it is complicated—and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and priorities. Email marketers have the challenging job of satisfying all of those stakeholders and…
4 Major Factors Impacting Email Marketing Performance This Holiday Season
It’s not enough to have meaningful external benchmarks and solid internal benchmarks. Marketers need the right perspective and context to properly use those benchmarks and to appropriately interpret their current results. That’s especially true during fast-moving peak seasons, like the holiday season for retailers and ecommerce brands. When measuring your email marketing…
The Last Word on November 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues (MediaPost) Consumers Want Companies to Take a Stance on Climate Change, Mental Health (Insider Intelligence) The Reluctant…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
