Email Marketing Rules3 Benefits of a Customer Data Platform
Many brands are excitedly exploring ways to deploy artificial intelligence and machine learning to improve their omnichannel experiences. However, most are quickly discovering serious limitations on their ability to move forward because of how scattered and fractured their customer data is. It’s not hard to understand how we got to this place….
Everybody Hates Your Brand podcast: Personalization & Its Limits
Personalization is perennially a top email marketing priority. Does that indicate a massive failure or is something else at work? I join Everyone Hates Your Brand podcast host Rob Voase to talk about all things personalization. We talk about priorities, challenges, avoiding creepiness, and much more. Here’s a rundown of our conversation:…
2024 State of Email Trends Report
Building on our long-running annual research on email marketing trends, Oracle Digital Experience Agency has partnered with Litmus on a new State of Email Trends report that brings to light valuable details and critical nuances around which email tactics and technologies marketers are using and the success they’re seeing. The report examines…
Surveys, Polls, Forms, & Progressive Profiling: Writing Questions that Deliver Valuable Insights
With the end of third-party cookies, brands are increasingly focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. While larger surveys will play a role, most brands will gain insights a few answers at a time through signup forms, profile…
Email Marketing Trends for 2024: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Email Marketing Trends for 2024: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
AI Copyright Infringement: People vs. Machines
The New York Times and many other content creators and authors are suing generative AI pioneer OpenAI and Microsoft, claiming they trained their ChatGPT product on copyrighted material without permission nor compensation. These lawsuits have many people asking some variation on the question: “Should we penalize a chatbot for doing what all…
Email’s Not Dead Podcast: The Latest Changes to Email Marketing
Email marketing is constantly changing, which was the driving force behind me writing a 4th Edition of “Email Marketing Rules.” I join Email’s Not Dead podcast hosts Jonathan Torres and Eric Trinidad to talk about the latest edition of my book and the major changes that have happened just since its release…
The Last Word on January 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Don’t Be Too Quick to Dismiss Established Best Practices for Email (MarTech) Data Regulator Fines HelloFresh £140k for Sending 80M+ Spams (The Register) Three Words and Four Enemies of…
The Fifth Quarter: Navigating the Post-Holiday Season [with On-Demand Webinar]
The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. In acknowledgment of the special conditions that exist from the day after Christmas through mid to late January, many brands recognize this period as…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
