Email Marketing RulesUnlocking the Benefits of a Customer Data Platform [with on-demand webinar]
Marketers know they need to better manage and mobilize their customer data if they’re going to be competitive in the future. They know this is becoming more critical as third-party cookies sunset, as consumer expectations for great omnichannel experiences rise, and as data-hungry AI becomes woven into operations. And they’re pretty sure…
Mastering Retargeting: 5 Essential Strategies for Digital Marketers
Retargeting via email, SMS, push, or social media advertising is no longer just a nice-to-have strategy. Today, it’s a necessity that enables you to reengage customers and drive marketing success. For digital marketers, retargeting is a strategy used to reengage consumers who have previously interacted with content on their brand’s website or…
Email Marketing Sustainability: Everyone Can Play a Part
Given that every email takes electricity to send and store, how can email marketers lower their carbon footprint? That was the central question behind “Green Your Emails,” the keynote presentation by Zillow’s Alice Li at Litmus Live last fall. Despite the increasing number of headlines about climate change and extreme weather, it’s…
A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?
You’ve decided to test the effectiveness of your website, but you’re not sure where to start. Perhaps you’ve heard about A/B and multivariate testing, but you’re not clear on the differences between the two, or which is the best approach for your brand. When it comes to website optimization, A/B testing and…
Inc.: Want Higher Open Rates? Send Good Emails Consistently
ZeroBounce’s Email Statistics Report for 2024 is full of interesting insights about consumers’ inbox and email behaviors, but one of the more interesting ones is this: 47% of people stated that the primary reason they open all emails from a brand is that the brand always sends them relevant messages. In reading…
The Email Marketing Trends that Are Seeing Adoption & Success
Marketers constantly wrestle with which tactics and technologies they should invest their time and money in. For email marketers, the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency provides valuable insights to help them make the best decisions for their brands this year. The report is full…
The Last Word on February 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports How to Manage Your CEO’s “Great Ideas” (Scaling CRM) Google and Yahoo Are Cracking Down on Inbox Spam. Don’t Expect Less Email Marketing. (Wall Street Journal) What AI Has…
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Email Marketing Trends for 2024: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
