Email Marketing RulesDigital Marketing Domination podcast: Optimizing Email Campaigns
What’s a good open rate? A good click rate? What metrics should businesses be focusing on? And how can they increase them? I join Digital Marketing Domination podcast host Jamil Zabaneh to talk about how businesses can optimize their email marketing results, and much more. Here’s a rundown of our conversation during…
Email Annotations & Schema: ‘Automatic Extraction’ & Controlling Your Preview Content
To help users get answers quickly, search engine providers display Featured Snippets and other summaries that increase the chance a user won’t actually have to click any of the search results. Google and Yahoo are extending this same philosophy to their email inbox services by occasionally adding previews to commercial emails. Gmail…
Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns
Accessibility and inclusive design have become major digital marketing design trends as brands recognize the need to be more welcoming and considerate of consumers with a wider range of needs. Making email campaigns more voice-friendly is one element of this effort. However, it’s not without some contradictions and compromises. Let’s look at…
Pressure Builds for New US Privacy Law as State Laws Pile Up
Momentum toward a new comprehensive US privacy law started with the California Consumer Privacy Act (CCPA), which passed in 2018 and went into effect in 2020. Since it was signed into law, more than a dozen other states have passed their own privacy laws to enhance consumer privacy rights, regulate the collection…
The Last Word on April 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Google Delays Third-Party Cookie Deprecation Until Likely 2025 (CMSWire) Research on the Google HubSpot Acquisition: 48% Would Consider Switching (Email Vendor Selection) Beefree Acquires Really Good Emails (Beefree) Dear…
The Right Success Metrics? Depends on Your Email Marketing Business Model
As frustrating as it is to hear “It depends” when you need an answer, it’s far worse to get an overly simplified answer that flattens all the nuance out of a situation. Often, that’s the case with email marketing success metrics. Email opens? Clicks? Revenue? Chances are you’ve seen those held up…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
