Email Marketing RulesCould Loyalty Be the Missing Piece in Your Email Campaigns?
How do loyalty programs and email marketing programs work together? How can brands build out their automated email programs and make them more effective? I join theMarketer podcast host Cosmin Costea to talk about how brands can foster stronger loyalty and generate better results through savvy automation, smart messaging, and much more….
Digital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Brands are increasingly building out their SMS and mobile push messaging audiences to supplement their well-established email marketing programs. However, as these audiences grow, it becomes more important to have a clear digital channel strategy that leverages each channel optimally. Devising an effective cross-channel messaging strategy starts by understanding the strengths and…
Is Cold Email Dead?
I was recently asked this question and struggled to give a quick and clear answer. After considerable thought, I realized it’s hard to answer that question because it’s actually multiple questions rolled into one. So, let’s tease this question apart to get at the key issues, including legality and effectiveness. >> Read…
Seasonal Email Strategies: Stand Out on Black Friday & Cyber Monday
Everyone wants to have their email marketing campaigns stand out during the Thanksgiving–to–Cyber Monday time period. And for good reason. Based on an examination of email campaign performance among retailers and ecommerce brands using Oracle Responsys, campaigns sent during the Cyber 5 weekend routinely generate the highest revenue per email for the…
CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ & How They Might Work Together
When it comes to managing your customer data, brands have many options. However, all of those options are not created equal. Key differences are not always easy to identify, especially when solutions have legitimate overlap in some characteristics and functionality. This confusion is particularly acute around customer data platforms (CDPs) and adjacent…
The Last Word on July 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Hartley Thrown Out: Good News for Permission, Bad News for Spammers (Spamtacular) Authenticity in the Age of AI (Christopher S. Penn) In Shock Decision, Google Abandons Third-Party Cookie Deprecation…
12 Trends a-Trending: What to Plan for This Holiday Season [with on-demand webinar]
The 2024 holiday season is shaping up to be as dynamic and turbulent as it has been in recent years, but in different ways. Knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for as…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
