Email Marketing RulesUnderstanding AI: 5 Frameworks for Marketers
We’ve all seen the nested framework above for AI, machine learning, and generative AI. And chances are, unless you’re a developer of AI systems, it didn’t help you understand the significant differences between these wildly different tools either. To help marketers better understand the differences, we’ve created five frameworks that illuminate the…
Accessibility & Inclusive Design Ideas to Explore
Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Digital Experience Agency, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including…
Litmus’s State of Email in Lifecycle Marketing Report
Lifecycle messaging is an important aspect of email marketing for nearly every brand. However, many are underutilizing it or struggling to get the most out of their lifecycle marketing efforts. Based on a survey of nearly 1,000 marketers, Litmus’s State of Email in Lifecycle Marketing Report shares critical insights that can help…
AI Opportunities Throughout the Email Production Process
Brands have been using artificial intelligence tools in their email programs for many, many years. However, the rise of generative AI is causing a reevaluation of the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process: Conception: Identifying the need for a…
Get Inspiration from Our Holiday Subject Line Word Cloud
As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…
Why Email Marketers Shouldn’t Bother Fighting the Power
As an email marketer, it can feel like bad things are always happening to us. Apple’s Mail Privacy Protection making it much more difficult to adhere to inbox providers own rules around emailing only engaged subscribers Apple’s Link Tracking Protection making conversion tracking harder for some senders Gmail’s policy of Automatic Extraction…
Holiday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…
Can You Over-Personalize Your Digital Marketing Messages?
Until recently, very few brands needed to seriously ponder that question. Yes, personalization has been a major marketing trend for nearly two decades. However, even as brands have gained new and increasingly sophisticated ways of personalizing content, they’ve had their aspirations limited by numerous realities, including their marketing platform’s capabilities, data quality…
The Last Word on August 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports No, Gmail Did Not Just Break All Open Tracking (Spam Resource) Over Half of Gen Z and Millennials Often or Always Accept Cookies (Emarketer) How Many Marketing Emails Is…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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