Email Marketing RulesBIMI Email Standard Gets Big Boost by Becoming Less of a Standard
New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the email standard by creating multiple paths to various levels of compliance at various inbox providers. Before getting into those new developments, let’s review the core benefits…
How to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts…
Promotions Tab Hysteria Is Back! (Thanks, Apple)
More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers add tabs to their inboxes, Apple Mail has followed suit with its iOS 18 release. But despite the laggard non-novelty of this change, Apple Mail’s hefty market share has the email marketing industry working…
Differentiate Your Messages with These Email From Name Extension Strategies
Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand…
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
4 Ways to Boost Digital Marketing Margins When Discounting
Discount messaging is a staple of holiday messaging. In fact, 56% of the subject lines used by retail and ecommerce brands for their 2023 holiday email campaigns mentioned discount amounts, according to Oracle Digital Experience Agency research. And, of course, many more campaigns featured discounts without mentioning them in their subject lines….
6 Common Accessibility Myths that Cost Brands Customers
The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. When we have baseline misunderstandings and misconceptions about how our customers interact with our brands, we automatically limit ourselves from finding appropriate solutions. In this blog post, we share a 43-minute on-demand webinar that breaks down a…
Apple iOS 18: The Most Important Changes for Marketers
Centered around Apple Intelligence, the updates and new product features in Apple iOS 18 offer some significant improvements for consumers, including a smarter Siri and a variety of AI tools. While most won’t have a noticeable impact on digital marketers, let’s talk about a few that will: Apple Mail inbox tabs AI…
The Last Word on September 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Last Days of Last-Click? (eMarketer) Elusive AI ROI Doesn’t Mean the Bubble Will Burst (CMSWire) Gmail Allows More Senders to Protect Their Brand Using BIMI Common Mark Certificates…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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