Email Marketing RulesHow to Identify & Create More Great Customers
Every company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It’s the old 80-20 rule, where 20% of your customers are likely generating 80% of your revenue. Ideally, you’d like to grow that 20%, because increasing…
The Last Word on October 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Email Reigns: It’s The Most Popular Channel Worldwide (MediaPost) SEO in the AI Era: 3 Ways to Adapt (and get AI to mention your brand) (Andy Crestodina) Connecting for…
Good & Bad Reasons to Consider Switching ESPs
For marketers, changing email service providers (ESPs) is a time-consuming and risky endeavor, so they should be absolutely sure it’s necessary. That was the central message of a panel at the ANA’s 2024 Email Evolution Conference. Throughout the session, I found myself constantly nodding in agreement. Here are some of the key…
How to Overcome Common AI Mistakes [with on-demand webinar]
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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