Email Marketing RulesHappy Holidays!
Wherever you are, whatever you celebrate, my family and I wish you all the best this holiday season. See you in the New Year, EmailGeeks!
Is Email Marketing’s ROI Sky-High or Irrelevant?
For the better part of the past two decades, email marketing’s return on investment has hovered around 40:1, according to a variety of sources. For instance, a recent Litmus survey of more than 2,000 marketers found that email marketing’s ROI is 36:1. That means the average brand can expect to earn $36…
The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
For B2C brands, the holiday season is everything they’ve been working toward. All the relevance and value they delivered earlier in the year has fostered the loyalty their customers are bringing with them into November and December—and into the Cyber Five heart of the holiday season. In the infographic in this post,…
Email Marketing Developments in 2024 & Their Ripple Effects in 2025
While there will undoubtedly be new out-of-the-blue developments that shake the email marketing industry in 2025, marketers already have to contend with a slew of developments that took root in 2024 and will become more of a force in the year ahead. Let’s look at what some of those developments are. >>…
The Last Word on November 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Apple AI Notification Summaries Exist; Rarely Useful, Often Hilarious (The Verge) Google May Soon Let You Create Email Aliases in an Effort to Fight Spam (Android Authority) What DMARC…
Year-in-Review Marketing Campaigns: Don’t Drop the Ball
As we approach the new year, some brands will be sending year-in-review campaigns—and perhaps should be, too. These typically include detailed information about how your customers engaged with your brand over the year, with an eye on how they got value from that engagement. They’re the most popular with service- and entertainment-oriented…
Content Calendar Assistant 2025
Everybody can use a little help coming up with content ideas. And everybody can use a heads up to make sure they don’t look foolish or insensitive by launching campaigns that clash with US or international holidays, occasions, or events. Oracle Digital Experience Agency’s Content Calendar Assistant provides that help. To aid…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
