Email Marketing Rules3 Tailwinds Driving Focus on Building Direct Customer Relationships
It’s never been one marketing channel versus other channels, because it’s always been all marketing channels in coordination with each other—and, increasingly, all marketing channels in tight orchestration with each other. That said, three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences.
- Social media is stagnating overall, and key platforms are declining or at risk of serious declines
- Stronger privacy protections on various digital platforms are undermining advertising and data collection used for targeting
- Generative AI is set to reduce search traffic, particularly for unbranded search terms
Let’s talk about each of these trends in turn.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
