Email Marketing Rules4 Hallmarks of Today’s Best Email Marketing Programs
To succeed at email marketing requires constant iteration and evolution with an eye on gradual improvements. And this iteration happens in an environment of continual change—with some of those changes requiring adaptation and some merely presenting distractions.
Experienced email marketers know that a good email marketing program…
- Has an active mailable list size that’s growing
- Contributes positively to their particular business’s success metrics, with good open and click rates just being table stakes
- Has a spam complaint rate of under 0.1% (which is what Google and Yahoo expect)
- Has an inbox placement rate of 95% or better
Those characteristics, and others, are hallmarks of a good program. But what about the hallmarks of the best email marketing programs? Right now, I see four characteristics as qualifiers.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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