Email Marketing Rules4 Stakeholders Every Email Marketing Program Has & What They Want
Email marketing is as powerful as it is complicated—and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and priorities.
Email marketers have the challenging job of satisfying all of those stakeholders and balancing their sometimes competing demands. Let’s talk about who each of these stakeholders are and, more importantly, what they each want from email marketers.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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