4 Tips for Improving Your Email Marketing Production Process

Posted by Chad S. White on April 19, 2016

Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our 2016 State of Email Production report.

Most of the report’s findings serve simply to raise questions about whether a brand should consider changing their team composition, planning process, tool usage, and approval process to make their workflow more effective. However, some of the findings point to areas where marketers can clearly improve.

Here are four of those areas:

1. Use a “pre-flight” checklist.
2. Explore the web development tools that are migrating over to email development.
3. Identify tasks where you can safely speed things up.
4. Use email preview software.

For a full discussion of each of these…