Email Marketing Rules5 Digital Marketing Takeaways from the 2021 Holiday Season
A second consecutive chaotic and stressful holiday season is over—and just like last year, it’s tempting to want to close the book on it and never look back. However, that would be a mistake, as there are always lessons to be learned from Christmas Past that can help with our Christmas Future.
Here are 5 digital marketing takeaways that you should carry with you into your planning sessions for this year and the upcoming holiday season:
- Early start to holiday season has staying power
- Marquee shopping days are losing a little luster
- Adopt wider windows for measuring performance
- Improve cross-channel attribution
- Communicate product availability better
For a look at each of those takeaways…
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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