Email Marketing Rules5 Foundational Marketing Books You Need to Read
Here at Oracle Marketing Consulting, we know we’re only as good as our ideas and our ability to execute. In other words, we’re only as good as our people. That means we not only aim to hire the most talented strategists, designers, analysts, coders, and account managers around, we are also constantly looking for ways to help them become even better at helping our clients exceed their business goals.
One of the ways we do that is by recommending books that can make them more effective—not only as marketers, but as team members and leaders. We’d like to share those recommendations with you, too.
>> Read the full post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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