Email Marketing Rules5 Ways to Improve Your Cart Abandonment Emails
Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful. Our most recent research into cart abandonment emails shows that there are five clear opportunities to strengthen them:
1. Send Quickly.
For most consumer purchases, the effectiveness of cart abandonment emails diminishes the longer the delay between the abandonment of the cart and the arrival of the triggered message. This is particularly true during the holiday season and during the run-up to Mother’s Day, Father’s Day and other holidays, when the time of consideration of much shorter than usual.
Our research found that 52% of cart abandonment emails…
>> Read my entire Email Insider column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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