Email Marketing Rules7 of My All-Time Favorite Email Subject Lines & Why
All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action, and any other email element.
To help inspire you, I want to share seven of my all-time favorite email subject lines. However, these aren’t just inspiring subject lines. They illustrate seven ingredients you can use to create compelling envelope content. Understanding these ingredients can allow you to better select which ones to use for a particular message and to understand which ones are resonating with your audience so you can better optimize your subject lines.
Okay, here are my seven favorite email subject lines…
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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