Email Marketing RulesEvery Email Has Roughly 15,000 Potential Renderings
Email rendering is significantly more complex than website rendering. In addition to operating system, browser, and screen size, email rendering is affected by the email service provider the marketer uses, the subscriber’s email client, and whether images are enabled or blocked.
If we bundle webmail clients together with browsers, there are five major layers in total affecting how an email renders:
- Email service providers
- Operating systems
- App and web-based email clients
- Screen sizes
- Images enabled/blocked
Let’s look at each of these layers as we build toward a big picture view of just how complex email rendering is…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
