Email Marketing RulesWebinar: ‘Adapting to Consumers’ New Definition of Spam’ at MarketingProfs Email Marketing Virtual Conference
Join Kath Pay, Kevin Linden, and me at MarketingProfs Email Marketing Virtual Conference on May 12.
I’ll be discussing now email marketers can adjust to consumers’ new definition of spam. During my session, you will hear findings from the Adapting to Consumers’ New Definition of Spam report, which is based on a joint Litmus-Fluent survey of more than 1,300 American adults.
You will learn about and get actionable advice regarding:
- What consumers’ broadening definition of spam is, and how they interact with the spam folder
- How millennials’ unsubscribe and complaint behavior differs from other age groups
- The best ways marketers can reduce spam complaints and unsubscribes
Adapting to Consumers’ New Definition of Spam
May 12, 2017
12:30pm–1:15pm ET
Can’t make it on May 12? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.
>> Register for the free event
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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