Email Marketing RulesTop Email Copy Tips from 12 Email Experts
Is there a secret sauce for great email copy? To find out, Tim Watson asked 12 email experts, including myself, to share their #1 email copy tip.
Here’s my advice:
Shorter is better, and clarity is king. We’ve been doing a lot of A/B testing here at Litmus over the past year around copy length, and shorter copy has been a continual winner for us. People are busy and in a hurry. Use clear headlines, subheads, and bulleted lists to quickly communicate the core of your message. Then let your landing page deliver more details.
There are some very clear common threads, so I highly recommend that you check out all the tips.
>> Read all the advice on the EmailPixels blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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