Email Marketing RulesMore Email Marketing Workflows Incorporating Task Runners & Static Site Generators
We continue to see web development tools being adopted by email developers. Two such tools are task runners and static site generators.
Task runners automate repetitive tasks such as inlining CSS and sending test emails. Static site generators are build systems for flat files that allow you to templatize and break down email elements, making them easier to edit and control
Usage of both of these have increased among email marketers, according to our 2017 State of Email Workflows report. Eight and a half percent of email marketers are now using task runners as part of their email production workflow, up from 6.7% in 2015. And 9.2% of email marketers are using static site generators, up from 5.2% in 2015.
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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