The Last Word on June 2017

Posted by Chad S. White on July 10, 2017

Must-read articles, posts & reports

Why Mark Zuckerberg Was Wrong About Email (Inc.)

Growth in Digital Users in US (The Next 10,000 Hours)

How the top 100 US e-retailers are using welcome emails (and what marketers can learn) (ClickZ)

Government Responds to CMA with Suspension of CASL Private Right of Action (Canadian Marketing Association)

The Art of Emotional Honesty in Email Marketing (IBM)

B2C Marketing: How Airstream used lifestyle content to nurture top-of-the-funnel customers (MarketinSherpa)

Fear Of Advertising: Consumers Dislike Online Ads, But They Value Email (MediaPost)

12 Things All Marketers Can Learn from a Leader’s 40-Year Marketing Career (Salesforce)

In the AI Age, “Being Smart” Will Mean Something Completely Different (Harvard Business Review)

A brief history of email service provider mergers and acquisitions (Medium)

Insightful & entertaining tweets

My mom made me an email quilt wall hanging and it’s the cutest! <3 Go to her Etsy shop and buy her other quilts! https://t.co/ZqcQB8DGgc pic.twitter.com/RuB2QdONSd

— email snarketing (@EmailSnarketing) June 2, 2017

“I’m looking forward to going back to Gmail”; @marissamayer on life post-Yahoo #fflondon

— sarah drinkwater (@sarahdrinkwater) June 14, 2017

The Rules of Marketing
by Seth Godin 👏🏻👏🏻👏🏻 pic.twitter.com/TMwJ9IBqe4

— Jeremy 👁🐝Ⓜ️ (@jeremywaite) June 22, 2017

Wow. The beginnings of the @chiefmartec supergraphic, done via socks! https://t.co/8o85eK7cgg

— Dennis Shiao ✍️ (@dshiao) June 30, 2017

Noteworthy subject lines

Jetsetter, 6/30 — 10 Reasons Why We Love the U.S.A
Ninety Nine Restaurants, 6/28 — Honoring Active Duty Military & Veterans This Independence Day
Morton’s, 6/28 — Celebrate this 4th of July with our 3-course menu for $40
Moosejaw, 6/30 — Can you cook a hot dog on a sparkler? | Up to 30% off our favorite brands
Wayfair, 6/2 — Weber grills and more, just in time for BBQ season
Costco, 6/14 — Be Ready for Summer! Playsets, Water Sports, Floats & More!
Clinique, 6/3 — This SPF doubles as makeup primer. FREE minis with purchase.
Horchow, 6/4 — 3 steps to the perfect staycation
ToysRUs & BabiesRUs, 6/4 — CANNONBALLLL into the Awe—summer Sale!
American Red Cross, 6/14 — Water safety quiz: Are you ready for summer?
Etsy, 6/8 — Channel your inner mermaid
Ann Taylor, 6/22 — Pool, Palm Tree & THIS Sale
ModCloth, 6/7 — To do: watch the clouds go by.
J.Crew, 6/22 — Summer Style Hacks: expert packing tips & free expedited shipping
Jetsetter, 6/28 — Top 10 Destinations of the Week
Neiman Marcus, 6/17 — Hot list: 7 summer essentials
Lululemon, 6/27 — Air-Conditioning Included
Boston Market, 6/8 — 6/8 is National BFF Day!
Epicurious, 6/14 — The 100 Greatest Cooks in America
Scotts, 6/1 — Meet Blossom – The Smart Watering Controller
Blue Nile, 6/15 — Introducing 360° Ring Videos
ModCloth, 6/1 — This way to your dream closet…
ModCloth, 6/3 — ‘Quirk’ Hard, Play Harder
Victoria’s Secret, 6/28 — Party in the back
Pier 1 Imports, 6/3 — June 3 only = 3X points + 3X sweepstakes entries.
ThinkGeek, 6/9 — Get our monthly box full of [redacted], [redacted] and [redacted]!
Lego, 6/8 — Batsignal alert! Unexpected entities approaching.
Olive Garden, 6/8 — Because best friends breadstick together.
ThinkGeek, 6/7 — Two guys walk into a bar, the third one ducks. (hey-o!)
Ann Taylor, 6/27 — 5,000 Dresses Donated.
ASPCA, 6/4 — Wild Horses on Trump’s Chopping Block
Threadless, 6/15 — Support the ACLU with Andy J. Pizza
Gilt, 6/19 — One Love: Get Our Exclusive LGBTQ Pride T-Shirt Benefiting The Trevor Project
Victoria’s Secret, 6/22 — You voted & the results are in…
Carnival Cruise Line, 6/14 — You Spoke, We Listened. Check Out Your #CARNIVALFOOD Snapshot
Sony Electronics, 6/22 — Don’t Forget to Share Your Sony Story: You Could Win a Camera