Email Marketing RulesHow to Nurture Email Marketing Innovation
It’s not enough just to find and retain talented email marketers. To create successful email marketing programs, brands also need to create an environment that fosters email marketing innovation, so you can avoid falling behind.
Brands can do that through a variety of methods. Litmus spoke to email veterans at Adobe, Barkley, RAPP, Shaw + Scott, and Yes Lifecycle Marketing about this issue. They had some great advice for structural and operational changes that support email marketing innovation, including:
- Making data-driven decisions
- Having a culture of testing
- Rewarding performance increases
- Fostering accountability and ownership
- Encouraging inter-departmental collaboration
For all the details on each of these tactics,…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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