The Last Word on July 2017

Posted by Chad S. White on August 1, 2017

Must-read articles, posts & reports

Why no one has ‘re-invented’ email yet (Mashable)

Thou Shalt Not Rent Email Lists: An Interview with Adestra’s Ryan Phelan (MediaPost)

Amazon sent nearly 700 million promotion emails on Prime Day (Digital Commerce 360)

US shoppers are OK sharing data so retailers can improve personalization, but they have limits (Digital Commerce 360)

Why CMOs Never Last (Harvard Business Review)

Nearly Half of Consumers Feel They Receive Too Many Marketing Emails (Inc.)

Insightful & entertaining tweets

Oh man, this is not how you want to welcome new subscribers. #emailgeeks @lanebryant (screenshot from web version; both have the img prob) pic.twitter.com/5h7M6X2yyC

— Amanda Soehnlen (@asoehnlen) July 6, 2017

if Trump gets taken down by email, ya’ll need to stop with the “email is dead” bs

— Elliot Ross (@iamelliot) July 11, 2017

To whom it may concern: I will NEVER be interested in purchasing an email list, even if you say it’s “permission based” and “targeted”

— email snarketing (@EmailSnarketing) July 11, 2017

In an effort to avoid endless nurture streams, just going to start replying to cold sales emails with “sorry, i died”

— Brian Whalley (@bwhalley) July 17, 2017

Me when someone not in #emailmarketing tells me millennials don’t open email. #emailgeeks pic.twitter.com/txRAlsER3T

— Jen Capstraw (@jencapstraw) July 19, 2017

The best time to call me is email.

— Lauren Gallo (@MissGallo) July 24, 2017

When web developers tackle email for the first time… #emailgeeks pic.twitter.com/mfYPFi28rE

— Ted Goas (@TedGoas) July 26, 2017

Noteworthy subject lines

Sony Electronics, 7/11 — Big Sony Savings this Amazon Prime Day | The Clock is Ticking
MAC Cosmetics, 7/11 — PRIME Your Makeup With These Essentials. Plus Free 2-Day Shipping!
Clinique, 7/11 — Prime picks: 4 FREE with purchase.
Jos. A. Bank, 7/11 — Super Tuesday: $199 Summer Suits & 2/$79 Traveler Dress Shirts
GapKids, 7/1 — Now open: The Uniform Shop
Neiman Marcus, 7/30 — Back-to-school prep starts now
RH, 7/2 — The Salvaged Wood Collection. Watch the Film Featuring Timothy Oulton.
Banana Republic, 7/ 26 — Introducing the new Rapid Movement Chino
Lands’ End, 7/20 — Our sunscreen won’t wash off + 40% off
Barney New York, 7/6 — 8 Essentials For Summer Skin
Nike, 7/29 — 5 Sandals for Summer
ToysRUs & BabiesRUs, 7/13 — Don’t Forget: July 15 is Geoffrey’s Day!
Hasbro, 7/26 — Join the FANmily at Hascon
Cold Stone Creamery, 7/1 — Hungry for Shark Week?
Wayfair, 7/15 — Looking at a lackluster space? This email is for you
The Container Store, 7/16 — Which Side Will You Choose?
ASPCA, 7/21 — Is Breaking the Window Breaking the Law?
Drs. Foster and Smith, 7/17 — Free Shipping No Minimum – Today Only! Use Code JULYFREE
JCPenney, 7/30 — Night owls, unite! Extra 30% off until 2 a.m.
Victoria’s Secret, 7/9 — How Josephine does the gym thing
Feeding America, 7/13 — A “lunch-shaming roll call”
NFLshop, 7/21 — Legendary Career = Legendary Gear
Woot, 7/26 — Our legal team said it was ok to send this…
Tiny Prints, 7/11 — Come Explore Our New Home!
Threadless, 7/11 — Your ideas need an online store.
Carnival Cruise Line, 7/22 — Your Vacation Snapshot: #EnsenadaMexico
Banana Republic, 7/17 — We love how YOU style this shirt
Ann Taylor, 7/17 — !!!!!!! YES !!!!!!!