Email Marketing RulesEmail Marketing’s Gender Pay Gap
At $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email Survey of more than 3,500 marketers.
Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men).
In order to compare apples to apples, we examine the factors that shrink and exacerbate the gender pay gap, including:
- Employee age
- Employee experience
- Company industry (e.g., B2C, B2B, etc.)
- Company size
- Company location
For the full results of our research,…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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