Email Marketing Rules2018’s Top Email Design Trends
This year you can expect to see more interactive emails and personalized emails in your inbox. Those two trends stood head and shoulders above all others, according to a Litmus poll of nearly 600 marketers.
The next tier of trends included creating smaller, more bite-sized email content and using storytelling more effectively, whether within a single email or across a series of emails. The six other trends that we asked marketers about received a bit less enthusiasm, although they’re still likely to be important this year.
To bring some perspective to each of these email design trends, we reached out to our friends at Emma, Trendline Interactive, Yes Lifecycle Marketing, and Shaw + Scott. Let’s discuss each of these 10 email design trends in more detail…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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