The Last Word on February 2018

Posted by Chad S. White on March 9, 2018

Must-read articles, posts & reports

The Seven Hidden Measures Of Email Deliverability (MediaPost)

Are You Distracted by the Wrong Email Metrics? (Iterable)

The six challenges every email marketer must face (Econsultancy)

Insightful & entertaining tweets

Need more marketing budget? Here’s how to get it – https://t.co/X7Ydo4iQC4 pic.twitter.com/eSZo0tS0aS

— Mathew Sweezey (@msweezey) February 20, 2018

3. Having tried to get Gmail actions included for one of my previous companies, I know you’re going to need serious volume to get it allowed.
4. And BTW, Google turned down my actions application with potentially 5 unspecified reasons – they didn’t tell us which.

— Becs Rivett-Kemm (@becskr) February 20, 2018

5. And as an “ESP for stores”, we’re not going to be able to get blanket permission to get it allowed for all our stores if we are the sending entity.
6. Basically it’s just another pointless gimmick

— Becs Rivett-Kemm (@becskr) February 20, 2018

Friendly reminder to always look at your subject lines on mobile 🙃🙃🙃 #happyvalentinesday #subjectlines pic.twitter.com/PDNmE9TOLl

— Email Snarketing (@EmailSnarketing) February 14, 2018

Dear companies,iIt’s 2018. Start hiring designers who don’t live in your city. It’s okay, we can work remotely, I promise. We’ll figure it out together! It’s impossible to have ALL DESIGNERS live in LA/SF/NY…you don’t pay us enough.

— ✨Lindsay G✨ (@linzlovesyou) February 1, 2018

Noteworthy subject lines

Nike, 2/9 – Show your Team USA colors
Nike, 2/13 – Chloe Kim: On top of the world
Fans Edge, 2/21 – Root For Olympic Gold In The Right Gear
Chili’s, 2/8 – $35 Valentine’s Deal for Two
ModCloth, 2/9 – You don’t have to wait for Valentine’s Day…
Victoria’s Secret, 2/13 – READY FOR TOMORROW?
Godiva Chocolatier, 2/13 – Need Last-Minute Valentine’s Gifts? Our Stores are Open Late!
Clinique, 2/5 – Share the love. FREE kits for two with purchase.
J.Crew, 2/10 – Your winter getaway inspiration, this way…
Hayneedle, 2/9 – Still hibernating? Time for a new bed!
Hayneedle, 2/24 – Indoor/outdoor dining faves – are you in or out?
Olive Garden, 2/21 – Get 10% off all online orders through Sunday!
White House Black Market, 2/6 – We Think This Pant Is Pretty Perfect…
Banana Republic, 2/8 – Zero Gravity Denim: comfortable, contouring, lifting.
Brooks Brothers, 2/10 – Stretch Advantage Chinos 3 ways
Horchow, 2/10 – Gold Tones: On-trend looks you want now
AutoAnything, 2/25 – The Results Are In….Meet Our 6 Best Sellers
Saks Fifth Avenue, 2/24 – Obsessed with beauty? Discover our Beauty Rewards program
Pier 1 Imports, 2/15 – You’re invited to Sip & Shop!
Michaels, 2/28 – Set an Alarm: 3PM – Close Bonus Coupon + Get in on the Slime Trend
Crutchfield, 2/8 – Our guides to headphones, wireless surround sound & more
Saks Fifth Avenue, 2/15 – What our Fashion Director is packing for London Fashion Week
Uncommon Goods, 2/5 – Because Six Stars Isn’t a Thing
ASPCA, 2/13 – Send Your Kitty-gram Today!