Email Marketing RulesThe Best of the 2017 State of Email Survey Research Series
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, webinars, and blog posts.
As we gear up to release the findings of our 2018 State of Email Survey, it seems like a fitting time to review the major findings from last year’s three major reports:
This presentation highlights the most interesting and actionable insights from those reports, including…
- The best ways to improve your email production process
- The subscriber acquisition sources that most endanger your deliverability
- The best ways to make your email creative more effective
>> View the presentation on the Litmus Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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