Email Marketing RulesEmail List Validation: 9 Expert Marketers Share Their Thoughts on the GDPR
The General Data Protection Regulation goes into effect on May 25. To explore the issues around GDPR, Email List Validation reached out to nine experts, including me. Together, we address:
- The ambiguities in the law
- The opportunity it presents, which is an issue I discussed with Emarsys recently
- The need to be more selective in what data we ask for and store
- How European senders won’t be massively impacted by GDPR, unlike American brands
- How GDPR is a boon for consumers, who have not been served well by self-regulation by corporations
- The effect on database sizes and on personalization
- And more…
>> Read the full post on Email List Validation’s blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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