The Last Word on June 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

California passes landmark privacy legislation (IAPP)

Yahoo Mail aims at emerging markets and casual users, launches versions for mobile web and Android Go (TechCrunch)

GDPR Aftershocks: What Happened to Deliverability? (ClickDimensions)

4 Common but Serious Email RFP Mistakes (Only Influencers)

A Gentle Nudge: How Email Drives Webinar Attendance (MediaPost)

Insightful & entertaining tweets

“Trust is no longer just an industry issue, it’s a societal issue. We’re focusing on responsible platforms, responsible content, and responsible infrastructure.” –@keithweed at #CannesLIons #OgilvyCannes

— Ogilvy (@Ogilvy) June 20, 2018

Noteworthy subject lines

Pier 1 Imports, 6/7 – For when Dad says, “Don’t get me anything.”
Saks Fifth Avenue, 6/4 – Here’s what we’re getting Dad
Michaels, 6/17 – Last-Minute Gifts for Dad are a Snap with Same-Day Pick Up!
Anthropologie, 6/25 – These outfits? Cue the fireworks.
Gap, 6/13 – Use code GETMORE and do just that (everything’s included)
West Elm, 6/13 – Because you deserve it: Complimentary shipping with code HUMPDAY
RH, 6/17 – The Maxwell Sofa Collection. Choose from 180 Fabrics & 65 Leathers
White House Black Market, 6/17 – TWO Looks in ONE Dress
Petco, 6/2 – Calling all smarty cats…this one’s fur you!
Hayneedle, 6/4 – Dining out? We’re in.
Southwest, 6/12 – Memories on sale now.
Banana Republic, 6/17 – “Chic in 60 seconds.”
Crutchfield, 6/17 – Expert advice meets awesome 4th of July deals
Aeropostale, 6/20 – Swim + Shorts = Beach Ready
Miracle-Gro, 6/7 – The Best “Mulch Hack” for Summer
Victoria’s Secret, 6/24 – How to show off your shoulders this summer
Barneys New York, 6/24 – The 5 Swimsuit Trends to Know
Saks Fifth Avenue, 6/20 – Here come the weddings: perfect picks for every event
Jetsetter, 6/30 – What’s Your Travel Style?
Samuel Adams, 6/7 – Like Whiskey? Give us your thoughts on our collaboration with Boston Harbor Distillery
Gilt, 6/2 – #Instaworthy: New Summer Arrivals
Barneys New York, 6/20 – 8 Reasons to Listen to This Podcast

New posts on EmailMarketingRules.com

Faster Is Rarely Better When It Comes to Email Creation Process Tasks

Webinar Recording and Q&A: Email Workflows that Work

The Under-Staffing of Email Marketing Teams: 4 Faulty Justifications

The Last Word on May 2018