Email Marketing RulesWebinar Recording and Q&A: The Trends Transforming the Email Service Provider Landscape
Email service providers are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high.
In this webinar, Community & Product Evangelist Jason Rodriguez and I share findings from our first-ever State of Email Service Providers report, along with insights from other research we’ve done. You’ll learn…
- What’s driving—and likely to keep driving—consolidation in the email service provider industry
- Which ESPs are the most popular among brands in different industries, geographies, and more
- What’s involved with switching ESPs
- How to get more out of your current ESP
>> Watch the recording, download the slides, and read the Q&A on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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