The Last Word on September 2018

Posted by Chad S. White on October 5, 2018

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Adobe gets its company, snaring Marketo for $4.75 billion (TechCrunch)

Say Goodbye to Inbox by Gmail (TechCrunch)

Mark Ritson: We’re a very long way from declaring marketing a science (MarketingWeek)

This is why customers hate your emails (Smart Insights)

Insightful & entertaining tweets

“What can be automated should be automated because that allows you to focus on the customer” @NeetiShukla #MarTechConf pic.twitter.com/ZWmahC4iEm

— Ginny Marvin (@GinnyMarvin) October 2, 2018

“Just because you can, doesn’t mean you should.” It’s up to us to be stewards of responsible email marketing in our organization. Educate your stakeholders and bring data to the table. @laurenkremer #litmuslive

— Justine Jordan (@meladorri) September 18, 2018

Haha, LOVE calling the bottom of a (landing) page the “dripping pan” — to collect those who make it to the bottom of the page. Give ’em something to do next! Make an offer. via @ConversionSci #CMWorld

— Jessica Best (@bestofjess) September 5, 2018

Noteworthy subject lines

Levi’s, 9/24 – Register to vote. Make a difference.
J.Jill, 9/5 – When women come together to help women, it works.
Feeding America, 9/17 – Carolinas battered by Florence. Help now.
GapKids, 9/15 – Get ready for Halloween with these spooky styles
ThinkGeek, 9/25 – 25% off Easy Costumes gives you a head start on Halloween!
PepsiCo, 9/5 – NFL Party Boxes are here!
Lenovo, 9/11 – Introducing Smart Display with Google Assistant
Wine.com, 9/25 – Collector Alert: 98-100pt Wine List
Costco Wholesale, 9/26 – FREE White Glove Delivery on Select Patio Furniture! Plus, New Savings on iPads Start Today!
Lenovo, 9/26 – Who likes to wait? Shop Quick Ship laptops for same day shipping!
REI, 9/20 – More Puff, Less Fluff
Saks Fifth Avenue, 9/1 – Knit-picking: 3 looks we’re obsessed with
Nike, 9/11 – Trending: utilitarian style
Banana Republic, 9/13 – Vegan suede is in for fall
Crate & Barrel, 9/17 – Tabletop inspo: Mixed metallics.
ModCloth, 9/7 – Are you a layer lover?
Urban Outfitters, 9/6 – How many sneakers is too many sneakers?
Chipotle, 9/24 – The hardest ingredient to pronounce at Chipotle is…
The North Face, 9/8 – Walk a mile or twenty…
Saks Fifth Avenue, 9/8 – These will out-dress the other guests…
Monterey Bay Aquarium, 9/22 – Overload your inbox with sea otters!
Clinique, 9/8 – Why oily skin needs a moisturizer.
Pier 1, 9/13 – 3 ways to be the best host this fall!
Net-a-Porter, 9/30 – Try this new color power pairing
Jetsetter, 9/28 – 8 Bucket-List Trips in Europe That Will Change Your Life Forever
Williams Sonoma, 9/1 – INSTANT POT SALE + Delicious Recipes to Try!
Barneys New York, 9/7 – Fashion Horoschopes: Find Your Perfect Fall Outfit
RH, 9/30 – Introducing Our Fall 2018 Interiors Source Book
Victoria’s Secret, 9/17 – The Sexiest Show. The Sexiest City.
See’s Candies, 9/27 – Love candy? We’re hiring, join our sweet team!