Doing an Email Marketing Holiday Post-Mortem

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past so your Christmas Future is even better.

Here are several areas to explore as part of your holiday post-mortem, which you can not only review when you kick off the next holiday season campaign planning cycle, but will give you insights and action items that you can use right now:

1. Analyze the performance of your holiday email campaigns
2. Identify your successful campaigns
3. Identify your unsuccessful campaigns
4. Map the performance of your email campaigns by day
5. Document any workflow issues that impacted email production
6. Document any quality control and PR issues

For a full discussion of each of those holiday post-mortem action-items…

>> Read the full post on Oracle’s Modern Marketing Blog