The Last Word on February 2020

Posted by Chad S. White on March 5, 2020

Must-read articles, posts & reports

Did GDPR Give Email Marketing A Massive Engagement Boost? (MediaPost)

Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers (Litmus)

BIMI: 2019 in Review and a Look Ahead to 2020 (BIMI Group)

Insightful & entertaining tweets

Roses are red, Violets are blue, Scam emails are prevalent, Don’t click thru’!

— Spamhaus (@spamhaus) February 14, 2020

“Email is dead” is dead.

— Email on Acid (@EmailonAcid) February 18, 2020

Respect to anyone who does HTML email encoding all day. This. Shit. Is. Hard.

— Daniel Burka (@dburka) February 11, 2020

“Hello Loren,

Isabelle let me know that you and your husband might be interested in hosting a birthday celebration here at …”

Whether sending a personal or commercial email message, don’t guess at someone’s gender based on their name … trust me, I know what I speak of

— Loren McDonald (@LorenMcDonald) February 28, 2020

Noteworthy subject lines

Walmart, 2/15 – 🎩 PRESIDENTS’ DAY 🎩 save on TVs, décor, & more
Michaels, 2/12 – Attention, Please 💝 Only 2 Days Left ’Til Valentine’s Day!
T.J.MAXX, 2/7 – In store: Love a lot. Spend a little.
MoMA Design Store, 2/4 – Say “Be Mine” with Good Design
Macy’s, 2/12 – ❤️ Got a V-Day gift yet? Shop these deals before it’s too late!
Williams Sonoma, 2/26 – Everything Easter: bakeware, baskets, table settings
Hobby Lobby, 2/15 – Online Only – 66% Off All Remaining Christmas Trees!
Bass Pro Shops, 2/7 – Get your fishing season prep underway and save!
Express, 2/26 – Your one-step solution to spring outfitting
Kohl’s, 2/19 – Stay one step ahead with new shoes 👡👟
REI, 2/25 – As Committed to Running as You
Staples, 2/25 – All eyes on YOU. 25% off signs, posters and banners
Williams Sonoma, 2/12 – Find your perfect shade of Le Creuset 🌈
Banana Republic, 2/26 – Introducing Work Where?
Lane Bryant, 2/4 – Join Lane Rewards to start earning today!
Saks Fifth Avenue, 2/26 – The Milan Fashion Week Memo: from Bottega Veneta’s show to leather everywhere on the streets
Quiksilver, 2/7 – Meet Phoebe Taylor, a musician from Australia
RV Navigator, 2/24 – Perfectly Rated Parks for 2020
Best Buy Top Deals, 2/18 – Another email full of spectacular deals! Get clicking + start saving… ✉️
PINK Sport Sale, 2/19 – AS SEEN ON YOU: Sport! (40% OFF!)
VS PINK, 2/4 – PINK GRL PWR PROJECT: It’s BACK! Apply now!
XOXO Victoria’s Secret, 2/7 – Shop V-Day gifts by price 💝