Email Marketing RulesEmail Evolution Conference 2020: The State of Email Marketing
Marketers are operating in turbulent times. The challenges are daunting:
- The worst health crisis since 1918
- The worst financial crisis since 1933
- The worst social unrest since 1968.
The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year.
In this keynote for the ANA’s 2020 Email Evolution Conference, Wildbit Head of Marketing Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.
View the slide presentation:
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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