The Last Word on July 2020

Posted by Chad S. White on August 3, 2020

Must-read articles, posts & reports

Learning from Failure: Stories and Lessons from Members of Only Influencers (Only Influencers)

Email engagement ‘highest in five-year period’ (Digital Intelligence)

Insightful & entertaining tweets

Hey Brand, if you’re not giving me a discount/offer/surprise, don’t send me a happy birthday email.

— 𝔸𝕃𝔼𝕏 (@alexcwilliams) July 1, 2020

We are all being tested currently by consumers. 61 percent claim that how a brand responds during the crisis will have a large impact on whether they continue buying it when the crisis is over.

Build #trust

— Mathew Sweezey (@msweezey) July 20, 2020

launching some workflows is like giving birth. i plan spending the next week watching it like a new mother. #emailgeeks #digitalmarketing

— Joi Tamber-Brooks (@joibrooks) July 22, 2020

First signting of bundles in the @gmail Promotions tab in Gmail web. Are Annotations next? Getting ready for a @PeakInbox announcement. #emailgeeks pic.twitter.com/DpgaXKSl1v

— Brian Sisolak (@bsisolak) July 29, 2020

Noteworthy subject lines

Great Gap Sale, 7/5 – 2 codes, 3 summer deals & a Happy 4th!
Walmart, 7/22 – Check off your school shopping list for less ✔️ 💰
Big Lots, 7/22 – Big deals on back-to-class checklist items
Belk, 7/22 – Extra 50% off back to school cuteness 📚
Michaels, 7/18 – Dear parents: Your kids are invited to Camp Creativity online + coupon inside!
Zales, 7/29 – 🤗 Wearable Optimism | Gemstones
Omaha Steaks, 7/15 – Stay prepared with a full freezer – and get Free Shipping.
Bass Pro Shops, 7/28 – Now shipping delicious Mr. Steak meats to your door
REI, 7/26 – Turn Your Backyard into the Ultimate Outdoor Kitchen
Bed Bath & Beyond, 7/30 – Grilling gear starting at $7.99 🍢 Buy online and use contactless Curbside or Store Pickup. ** Redeem you 20% or $20 coupon.
Williams Sonoma, 7/24 – Make Flour Shop’s pop-up cakes at home
Crate & Barrel, 7/22 – Better than the ice cream truck.
Williams Sonoma, 7/14 – What makes a complete kitchen?
Target, 7/30 – Get a move on your furniture sale 🚗
Big Lots, 7/27 – Home beauty begins with Broyhill furniture
West Elm, 7/18 – Maximize your small space with our FREE Design Crew
Staples, 7/22 – Deals to stay safe and productive.
Banana Republic, 7/14 –Learn About Face Masks
Petco, 7/15 – Dog friendly workout ideas! 😅
Target, 7/29 – Comfy, stylish sneakers for everyone 👟
Bonobos, 7/11 – Summer Shirts > Bummer Shirts
Underground Cellar, 7/28 – Here’s a $26 Wine Credit! 🎉
Michaels, 7/30 – Mark Your Planner: National Planner Day is August 1st 🙌
Anthropologie, 7/28 – Seen in the Hamptons: TIE DYE
MoMA Design Store, 7/15 – UNIQLO’s New Text Message T-Shirts
ModCloth, 7/13 – We’re all about @MissAlexLaRosa!
Neiman Marcus, 7/26 – Leading with love
Zales, 7/18 – Celebrate Bold, Confident and Strong Women With Our Favorite Collections