EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share:

• Two truths and lie about my book-writing career
• My email origin story of how I fell into the email marketing industry
• How email behaviors have changed during the pandemic, including changes in open patterns, email volume, email engagement, and unsubscribe rates
• How the pandemic has affected companies quite differently
• How the recovery coming out of the pandemic will be much more chaotic and individualistic compared to the fairly universal experience in mid-March
• Tips on how the mid-March COVID announcements could have been better
• Thoughts on how device usage now might affect your email design
• Tips on how to handle a lot of new consumer behaviors, such as first-time online buyers and curbside pickup
• How out-of-stocks are driving consumers to try new brands and new retailers, and how retailers should react
• My philosophy on what marketing’s key goal is
• How analytics can power your empathy
• The one thing about I would change about email marketing

To listen to our entire conversion…

>> Visit the EmailTalk.FM website