Email Marketing RulesSeasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant
“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX Marketing Consulting. “However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to make them even better. This is especially true during the holiday season.”
With that in mind, here are three areas to focus on when it comes to your triggered campaigns this holiday season:
- Make your automated content seasonally relevant.
- Adjust the behavior of your triggers.
- QA your automated campaigns.
For a deep dive into each of those issues…
>> Read the full post on Oracle’s Modern Marketing Blog
And even more advice on getting ready for the holiday season, check out our 14-page fourth quarter Holiday Marketing Quarterly checklist.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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