Email Marketing RulesOn the Fly: Get a Jump Start on Your Holiday Campaigns
On the Fly is our video series with small bites of marketing and customer experience advice and training from experts, given to you during the current disruption.
In this episode of On the Fly, I discuss how this holiday season will look very different from what we’re used to. I point out what parts of the holiday season have the most risk, and what brands should do to adapt. Along the way, I talk about key holiday shopping days such as Veterans Day, Thanksgiving, Black Friday, Cyber Monday, and Green Monday.
For a quick-take on what to look out for this holiday season…
>> Watch the 3-minute video on Oracle’s Modern Marketing Blog
For a much deeper dive into this issue, watch our 38-minute webinar on Choosing the Best Days to Send Email Campaigns This Holiday Season.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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