Email Marketing RulesCoherent Path Podcast: Coherent Thoughts with Chad S. White
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about:
- The biggest misconceptions around email
- The value of having universal holdout groups
- Focusing on maximizing the value of a subscriber, not the value of a campaign
- How lobbying by merchants can distract email marketing from serving subscribers
- How AI and machine learning can help marketers focus on their customers
- How email marketers can be more efficient and save time
- Avoiding graphical text
- What marketers need to do differently compared to 12 months ago
- Which brands are sending me emails that I look forward to receiving
- Whether personalization is ruining America and making us more polarized
For a discussion of each of these issues…
>> Listen to the Coherent Thoughts podcast on the Coherent Path blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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