The Last Word on May 2021

Posted by Chad S. White on June 1, 2021

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A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Senators Roll Out Bipartisan Data Privacy Bill (The Verge)

Email Marketing for Gen Z: Statistics and Strategies (MailPoet)

Email Resources

Email Marketing Benchmarks and Statistics by Industry (Mailchimp)

US 2020 Messaging Engagement Report (Twilio SendGrid)

Insightful & entertaining tweets

Email marketer culture is sending a test to yourself and promptly remembering something you meant to do before sending the test #emailgeeks

— Najmah ‘Two Sheds’ Salam (@najmetender) May 17, 2021

Great, now do Outlook please #emailgeeks

— Anthony Noel (@anthony10695) May 20, 2021

Noteworthy subject lines

Zales, 5/3 – ✨To: The Best Mom Ever | From: Your Favorite Child
DICK’S Sporting Goods, 5/3 – Mother’s Day is on Sunday! She’ll love these gifts.
The Home Depot, 5/6 – 🌹 REMINDER: Make Mom’s Day – May 9 🌹
ModCloth, 5/9 – 🌸 Don’t forget to call mom! 🌸
DICK’S Sporting Goods, 5/9 – See how the moms of DICK’S Sporting Goods are celebrating Mother’s Day
Uncommon Goods, 5/13 – Dad is always trying to get you to be early ⏰
Zales, 5/12 – 🎓 Voted Most Likely To…SHINE
Express, 5/3 – Honoring Teacher Appreciation Week ✏️
CVS Photo, 5/25 – 45% Off Photo Cards and Invitations. Celebrate Grads With Great Savings.
Williams Sonoma, 5/5 – What we’re making for Cinco de Mayo
Walgreens, 5/12 – Busy? Our NEW Delivery in under 2 hours makes everything easy!
Big Lots, 5/15 – An on-point pantry is just a click away
Kohl’s, 5/4 – Hit refresh on your work-from-home routine.
Target, 5/13 – Bored with your bedroom? Get inspired here ⭐
West Elm, 5/8 – You deserve a spa day, every day
Williams Sonoma, 5/9 – Make Flour Shop’s Rainbox Explosion Cake at home
Kohl’s, 5/10 – Bring on the backyard barbecues…
Lane Bryant, 5/5 – BOGO $20 bikini bliss is going, going…
Nordstrom, 5/20 – Water-friendly sandals from Birkenstock and more
Express, 5/20 – Vacation-bound? Pack these 🌴☀️
Saks Fifth Avenue, 5/18 – Our perfected packing list for Celebrity Cruises’ new Beyond ship
Petco, 5/3 – We’re making pet health more accessible for your dog
Crate & Barrel, 5/15 – Meet the multitasking machine that blends and juices.
T.J.MAXX, 5/15 – “Thanks! It’s from Italy.” 👠 👛
Uncommon Goods, 5/15 – New: 💩Cacamamie Party Game–immature adults and potty mouths welcome
West Elm, 5/6 – BIG News: Heather Taylor Home for West Elm
Banana Republic, 5/18 – Introducing: Pride 2021 Shop
Michaels, 5/9 – Maker Spotlight: Explore the colorful world to TK Tunchez, a creative who does it all.
Gap Flash Sales, 5/3 – @everyone: your FLASH DEAL + a bonus will disappear soon
Eddie Bauer, 5/11 – Free 90-Day Membership To The #1 Camping App
REI, 5/6 – Let’s Chat!
Bed Bath & Beyond, 5/4 – IG Live TODAY! Chriselle Lim shares tips & answers questions. ** Click here to access your coupons.
Express, 5/27 – Astrologer @alizakelly shares a top for every 💫 sign
Moosejaw.com, 5/11 – RSVP for our free virtual yoga class 🧘 Learn the basics this Thursday
West Elm Warehouse SALE, 5/29 – Your FREE design session is waiting—book now
IKEA, 5/17 – Let’s make progress together
Saks Fifth Avenue, 5/15 – New on The Edit: Celebrating AAPI designers, Mental Health Awareness tips & more
Mental Health at VS PINK, 5/24 – ASMR, Journaling, and Social Media – Don’t miss out!