The Last Word on June 2021

Posted by Chad S. White on July 6, 2021

Must-read articles, posts & reports

‘Dear Intern: it gets better.’ Monica Lewinsky joins Twitter users backing the HBO Max intern behind the ‘Integration Test Email’ fail (MarketWatch)

Losing Open Tracking Will Not Kill Email (Martech Today)

BIMI: Images and Resolutions (The BIMI Group)

How the U.S. Got Boxed in on Privacy (Axios)

Insightful & entertaining tweets

Spotify is proof that people don’t care if you have their data when you use it to benefit THEM. https://t.co/6izsmb5Q3g pic.twitter.com/3Tgv6NoiVd

— Val Geisler (@lovevalgeisler) June 3, 2021

Ahhh email marketing, so close 🤦‍♀️ pic.twitter.com/VWyzaFUO6p

— Imogen Davies (@_ImogenDavies_) June 3, 2021

Driving brand loyalty comes down to using these classic drivers.
📚 are they learning something?
🌲 does your brand have a positive effect on health/wellbeing?
⛰️ can you help them overcome a challenge?
👪 can you make them feel like they belong?
💖 does it fit their values?

— Kate Barrett eFocus (@eFocus_marketin) June 23, 2021

My kids school district emails are always just an email with a link to a web page that has a link to a pdf and I get angry EVERY TIME!

— 🅱🅴🆁🆃 (@bertlamb) June 4, 2021

Confession: Every time I write an email to say when I am available for a meeting, I always write “px” instead of “pm”. You can take the woman out of the code, but you can’t take the code out of the woman, I suppose. #emailgeeks

— Anne Tomlin (@pompeii79) June 23, 2021

Noteworthy subject lines

Neiman Marcus, 6/3 – Unique gifts for Dad
Bass Pro Shops, 6/10 – Let Dad know he’s oh-fish-ally the greatest with gear from Bass Pro Shops
Uncommon Goods, 6/13 – Father’s Day gifts for all kinds of fathers 🍺😂🚲
Kohl’s, 6/8 – The gifts every grad wants.
ModCloth, 6/6/ — Happy Pride Month! ❤️🧡💛💚💙💜
VS PINK, 6/7 – Meet Jari, our inspiration ✨
Crate & Barrel, 6/1 – Home is for comfort, acceptance and Pride
REI, 6/6 – Celebrate with Our Newest Pride Collection
West Elm, 6/16 – Pride Talk: People & places who inspire…
Saks Fifth Avenue, 6/8 – Celebrate Pride: 3 leader on the power of love & community
Williams Sonoma, 6/1 – Williams Sonoma x The Trevor Project
West Elm, 6/15 – Obsessed! Our collab with REI Co-op
Bed Bath & Beyond, 6/2 – Backyard movie night? 🤩📽️ YESSS!!! Plus, your COUPON is inside.
VS PINK, 6/6 – Life’s a Beach
Express, 6/7 – Hit the coast in 🏖️-inspired looks
Neiman Marcus, 6/23 – Bright ideas for your summer wardrobe
Eddie Bauer, 6/6 – We’re Giving Away Camping Gear EVERY DAY This June 🏕️
Patagonia, 6/23 – The Untethered Kit—minimalist gear for the backcountry
Quiksilver, 6/6 – Help Save And Protect The Open Spaces You Love
Gap, 6/24 – Introducing the first ever Gap Home Collection
West Elm, 6/21 – Accents that make a statement
Saks Fifth Avenue, 6/28 – Loungewear you can wear anywhere
Williams Sonoma, 6/15 – The office is open… Morning rush?
Burlington, 6/24 – Starting at $5.99: All your 4th of July party needs
Sears, 6/6 – Don’t pay all at once ⚠️ Quadpay lets you pay in 4 interest-free payments
Applebee’s Grill + Bar, 6/17 – Buy $50 gift card, get $10 bonus card
Saks Fifth Avenue, 6/15 – Going to a wedding?
Victoria’s Secret, 6/8 – Matrimony Must-Haves
AutoZone, 6/7 – Want to wax your car? We’ll make it easy!
REI, 6/21 – What Gear Won Our Editors’ Choice Awards?