The Last Word on July 2021

Posted by Chad S. White on August 6, 2021

Must-read articles, posts & reports

The Real Impact of Email Tracking (Taxi for Email)

Screen Reader User Survey #9 Results (WebAIM)

Insightful & entertaining tweets

Copy Experiment:

Don’t write a “call to action”

Write a “call to value” — Here’s what I mean…

[Get started] -> [Plan your finances]
[Sign up] -> [Grow your following]
[Try Now] -> [Launch your site]

See the difference ?

Test it and see what works best for you.

— Ross Simmonds (@TheCoolestCool) July 19, 2021

When you test your email in different email clients #emailgeeks pic.twitter.com/FnE7drUNjR

— Rodrigo Santander (@Ro_Santander) July 1, 2021

When you type ‘goo’ into the browser and the first result is https://t.co/9cQnZel2wr not Google – you know you’re an #EmailGeek – thanks @M_J_Robbins for this awesome resource!

— EmailJay (@emailjay_) July 2, 2021

I feel this in my soul#emailgeeks pic.twitter.com/zDJSzNHOla

— Avi Goldman (@theavigoldman) July 23, 2021

Noteworthy subject lines

Big Lots, 7/1 – We’re hiring part time! Check out the perks!
Williams Sonoma, 7/4 – 🎆 Let the cookout begin 🎆
Belk, 7/4 – No sparklers needed! ✨ Sparkle with 60% off fine jewelry
Tractor Supply Co., 7/1 – Get Ready for the 4th of July – Propane Refill Made Easy with the TSC App
Gap, 7/7 – Hours left! App users get HALF OFF sale
West Elm, 7/4 – Long weekend goal: Outdoor dining upgrade!
Belk, 7/3 – Who’s ready for vacay? 🙋 Pack up with 65% off luggage
Nordstrom, 7/ 4 – Easy + comfortable = these sandals
Big Lots, 7/16 – Save BIG on vacation must-haves!
MoMA Design Store, 7/14 – Going Somewhere?
Quiksilver, 7/8 – Win a trip to Hawaii
Saks Fifth Avenue, 7/25 – Our top 4 road trip hot spots & what to wear
Nordstrom Rack, 7/29 – The Wear to Work Shop: Up to 65% Off
Patagonia, 7/14 – Industrial hemp tees for a life outdoors
Eddie Bauer, 7/14 – Camping Made Easy 🏕️
Express, 7/26 – When it’s too hot to wear anything else 🌡️
Subway Restaurants, 7/26 – Introducing NEW Subway® Delivery.
Target, 7/8 – Get the kids ready for school early ✏️
T.J.MAXX, 7/8 – Send your students back in saving style 🎒
Gap, 7/28 – Backpacks that POP 💥✨
Uncommon Goods, 7/1 – ❤️We’ve given those high school history lessons an upgrade. 💙
Michaels, 7/14 – Clutter-free confirmed: You’ve got affordable classroom storage ideas!
Kohl’s, 7/14 – Get move-in ready with major back-to-college must-haves.
Burlington, 7/23 – Snag these deals on college campus essentials
Crate & Barrel, 7/14 – Lounge-worthy ways to reimagine your living room.
ModCloth, 7/22 – Houston, our 30% moon sale is ending! 🚀
Williams Sonoma, 7/12 – Five myths about cooking with cast iron
Williams Sonoma, 7/16 – Le Creuset or Staub: which one’s for you?
AutoZone, 7/12 – When should you replace your brakes?
Quiksilver, 7/28 – Sweat Is Just Salt Water
Express, 7/23 – Say 👋🏻 to ALOHAS vegan footwear
Wegmans, 7/20 – 5 Products on Our “Love It” List 😍
Gap Cyber, 7/29 – Babies in bear ears? Yes please!
Victoria’s Secret, 7/8 – Most loved on @vsbeauty
Lowe’s Home Improvement, 7/16 – Feel zen with Hannah – our latest curator.
IKEA, 7/26 – IKEA Family, be the first to crack the case 🔎
Uncommon Goods, 7/26 – ☠️ Pirates, puzzles, and you. An interactive experience awaits. ☠️