Email Marketing RulesEmail Marketing’s Increasing Role as Third-Party Cookies Disappear
While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope that brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting and identity management. Every marketer would be wise to use this extra time to collect alternative IDs and more zero- and first-party data assets so they can continue to create effective ad campaigns. Email marketing will have a role to play in addressing both of those needs.
Let’s look at five ways that email marketing’s role will grow as priorities shift to cope with the sunsetting of third-party cookies…
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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