Email Marketing RulesThe Trends Guiding Great Email Design
We recently released The Best of the Email Swipe File, which identifies five trends affecting email design and highlights 20 examples that best exemplify those trends.
The Mobile-Friendly trend addresses the shift from wide screens and mice to narrow screens and fat fingers, which includes mobile aware design, responsive design, text-heavy emails and the move toward hyper-minimalist emails like… Read my entire Email Insider column >>
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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