Email Marketing RulesWebinar on the 5 Design Trends behind ‘The Best of the Email Swipe File’
Email design practices are being shaped by five major trends: (1) a growing requirement to be mobile-friendly, (2) increasing relevance through personalization, (3) greater sophistication for triggered messages, (4) a stronger editorial voice, and (5) a continued evolution of inspired fundamentals.
Join me and Andrea Smith, Design Lead of Content Marketing & Research, on July 11, 2013 at 2:00 p.m. (EDT) as we discuss these trends and how they guided our selection of the 20 emails in The Best of the Email Swipe File.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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