The Last Word on February 2022

Posted by Chad S. White on March 3, 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

9 Favorite Lessons From 20 Years in the Email Marketing Industry (Webbula)

Expert Advice for Senders on Shared IPs (Kickbox)

Update on the Gmail App Prefetching Images (SparkPost)

Uniting the Email Community for Ukraine (Email Audience)

Insightful & entertaining tweets

Email marketing = a give, give, take (2:1)

— Dennard (@Dennardcrawford) February 4, 2022

A friend of mine works in lab testing. Talked about someone who came in for a urine test, handed over a cup that was ice cold, they tested it anyway, it came back positive for THC, meth, and cocaine.

That’s what it’s like when you buy a list people! #emailgeeks #dontbuylists

— Mike Hillyer (@MikeHillyer) February 8, 2022

📣 Public Service Announcement 📣:

Being a marketer is not easy
Being a developer is not easy
Being a designer is not easy
Platforms are not easy
Strategizing is not easy
Coding is not easy#emailgeeks #Email #MarketingTwitter

— 🟣Guilda (@justguilda) February 10, 2022

A tribute to @hugeheadca who we just found out passed away in January from brain cancer. One of the OG #emailgeeks and a good man. #RIP :: Every Time You Buy an Email List – A puppy dies! https://t.co/z4detf7AqC via @YouTube

— Ryan Phelan (@ryanpphelan) February 18, 2022

Hello. It is I, with more email-based screaming into the void.

IF YOU MAKE ME LOG IN TO UNSUBSCRIBE, YOU’RE TACKY AND I HATE YOU.

Also you’re violating CAN-SPAM, so maybe cut that out.#emailgeeks #emailmarketing #YesIWillComplainToYourLegalTeamButItsForYourOwnGood pic.twitter.com/Td41wBZLb0

— Skyler H (@Holobachgirl) February 23, 2022

Noteworthy subject lines

Burlington, 2/1 – Be inspired by our Black History Month #BurlingtonPartners
Starbucks, 2/1 – Celebrating Black History Month
Omaha Steaks, 2/22 – Celebrate Twos-day 2/22 with $22.22 Deals!
Sears, 2/5 – Don’t blow it, buddy 💔 Up to 75% off Valentine’s jewelry inside
Uncommon Goods, 2/6 – 💓Truly uncommon gifts for your extraordinary love 💓
Zales, 2/8 – 💝Think Outside the Chocolate Box this Valentine’s Day
Williams Sonoma, 2/9 – In full bloom 🏵️ Spring-inspired settings for your Easter table
Venmo, 2/8 – Receive your tax refund in your Venmo account with Direct Deposit
Crate & Barrel, 2/5 – IN STOCK & SELLING FAST | Back by popular demand
Saks Fifth Avenue, 2/5 – See what’s back in stock this week
ModCloth, 2/26 – Hit replay on these restocked styles. 🔁
Big Lots, 2/1 – BIG bedroom deals, little initial payment!
Lowe’s Home Improvement, 2/28 – Our live workshops are back and better than ever!
West Elm, 2/14 – This duplex is WFH done right
Target, 2/26 – Create a clutter-free home office.
Office Depot, 2/26 – It’s your time. Welcome to the new age of work.
West Elm, 2/24 – Meet your binge-watching sidekick
Nordstrom, 2/24 – Dresses for everything on your calendar
West Elm, 2/5 – 🌿Garden goals for balconies & backyards alike
Uncommon Goods, 2/4 – NEW: Self-watering planter ✔️ Propagation station ✔️ And all in one ✔️
Victoria’s Secret, 2/24 – The NEW Accessories You Need This Spring
Eddie Bauer, 2/4 – Introducing The Award-Winning BC Flyline Kit
Eddie Bauer, 2/20 – Introducing The EverTherm Downdraft Jacket
Gap, 2/8 – Our softest denim YET
Banana Republic, 2/9 – Explore Our Watershed Mill Valley Denim
Sears, 2/1 – Appliance busted? 🔧 We’ll fix it, on your schedule…
Express, 2/5 – Just dropped: Insta Style with Rachel Zoe 😍⬇️
Williams Sonoma, 2/4 – WOK THIS WAY: make these recipes tonight!