Email Marketing RulesHard Truths about B2B Personalization, Its Effectiveness, and Its Future
Forget Personalisation, It’s Impossible and It Doesn’t Work. I’ll be honest: When I saw that headline in my Twitter feed, I nearly laughed out loud. In fact, I assumed the piece was satirical. It wasn’t.
As a long-time believer in and witness of the power of personalization in email marketing, I was skeptical. However, if you take the time to read the article as I did, then you’ll discover that the authors make some strong arguments about the weaknesses of personalization as a technical endeavor and business goal for B2B brands. Their opinion hinges on two points. Both are worth examining, along with some counterpoints.
>> Read the full article on MarketingProfs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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