Email Marketing Rules4 Major Factors Impacting Email Marketing Performance This Holiday Season
It’s not enough to have meaningful external benchmarks and solid internal benchmarks. Marketers need the right perspective and context to properly use those benchmarks and to appropriately interpret their current results. That’s especially true during fast-moving peak seasons, like the holiday season for retailers and ecommerce brands.
When measuring your email marketing performance this holiday season, you’ll want to be mindful of several factors. We discuss a wide range of macro economic and channel factors in the on-demand webinar including in this post, but we’d like to highlight the four factors we think are impacting email marketing results the most this year.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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