The Last Word on April 2023

Posted by Chad S. White on May 2, 2023

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A roundup of email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

When Cold Email Ices Your Marketing Program (Only Influencers)

AI-Generated Content Is the New Floor (SparkToro)

You Are Not a Parrot (New York Magazine)

Guess Which Device Has Supplanted Computers As the Go-To For Email? (MediaPost)

The Revenge of the Pop-Up (The Verge)

Insightful & entertaining social posts

One thing is for sure at this point, AI doesn’t even know where to start with email code

— Alex Williams (@alexcwilliams) April 26, 2023

Noteworthy subject lines

Vuori, 4/21 – Today and every day 🌎
Newbury Comics, 4/21 – Record Store Day – TOMORROW 4/22 🎵
West Elm, 4/28 – It’s Arbor Day & we’re planning trees 🌲
Overstock Home | Spring into Savings, 4/5 – 10% off to Shop Spring Patio Prep for Your Outdoor Living Room
Big Lots, 4/26 – Refresh your patio for LESS with up to 30% off outdoor essentials!
West Elm, 4/29 – Summer entertaining, but make it colorful
REI, 4/10 – Lace Up 🥾 & Hit the Trails ⛰️
Camping World, 4/1 – Kick off Camping Season with up to 45% off
Fanatics.com, 4/9 – It’s Road Trippin’ Season…
AutoZone, 4/21 – Batteries for: mowers ✅ boats ✅ motorcycles ✅
Cuisinart, 4/5 – Pollen, dust, pet dander? No problem.
Target, 4/6 – 20% off twirl-ready girls’ dresses.
J.Crew, 4/26 – The 100% linen collection: fresh shirts, slip dresses & more…
Abercrombie & Fitch, 4/29 – That carefree summer feeling, in outfit form.
Wayfair | WAY DAY, 4/26 – 🟣🟡🟣 WAY DAY IS FINALLY HERE 🟣🟡🟣
Williams Sonoma, 4/11 – Gifts on your wish list | To: You, From: You
MoMA Design Store, 4/8 – 🍸 Your Cocktail Party Perfected
Crate & Barrel Design Desk, 4/27 – Inspo drop: Our Design Pros talk outdoors →
LEGO Family, 4/21 – 15-minute robot play ideas for free
Peloton, 4/8 – Cycling 🆚 Running: Which One’s Right For You?
The North Face, 4/1 – Record-breaking trail runs. 2023 Explore Fund Council. And more…
Goldbelly, 4/8 – The Originals: Cakes That Changed History 🍰
Inside CNN, 4/12 – Meet the new faces of CNN afternoons
ECCO USA, 4/1 – Celebrating 60 years of ECCO
Harley-Davidson, 4/8 – It’s a big one 🎂 120 years of H-D
Quiksilver, 4/12 – Introducing Made Better with Recycled Textile Waste
The North Face, 4/8 – Introducing Trail Lite: Our latest (and lightest) backpacking gear.
Zara, 4/3 – ZARA X WALLPAPER
West Elm, 4/30 – Only here! Sarah Sherman Samuel’s best-selling kids’ collab
lululemon, 4/3 – Not a member? Let’s change that.